We use vertical search technology all the time, but it’s so intuitive for us that we may not always think about it. Some examples include Amazon, Pinterest, and YouTube. What is vertical search? Vertical SearchĪ vertical search engine is a specialized search engine built for a specific type of content or vertical. Learn to dominate vertical search engines, and you’ll open up a world of additional opportunities to target prospects throughout the conversion funnel. However, that doesn’t mean Google Search is the only game in town. Your performance in Google’s universal search results may be the key to healthy organic traffic.
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